CiTR

What does it take to build a sustainable company?

As the co-founder of Starbucks, Zev Siegl has learned how to build successful and sustainable companies from the ground up. In today’s episode, Zev shares business advice with young entrepreneurs and reinforces the importance of creating a detailed financial plan. He discusses the challenges he faced when Starbucks first opened in Seattle’s Pike Place Market, and shares the most valuable lessons he’s learned through starting his own companies and mentoring hundreds of young entrepreneurs.