“It’s all about entertainment, and it’s all about satisfaction”—a line from Love is All that could easily become the motto for the NYC-based imprint, What’s Your Rupture? In a few quick years, a string of excellent releases has pushed the label to the forefront of the indie-pop revival. But so far the label has stuck almost exclusively to seven and 12-inch wax, excluding fans whose parents were too square, or hip, to pass down the turntable. Now, What’s Your Rupture? has widened their audience by releasing Imagine the Shapes, a compilation that gathers the label’s first four singles on one convenient CD. Thankfully, the label is the type that follows a strict aesthetic, which makes the disc play more like a cohesive album than some disjointed compilation. Each band—Love is All, caUSE co-MOTION!, The Long Blondes and Comet Gain—beats out the type of scrappy indie-pop once heard blaring from bands like The Popguns, The Wedding Present and Television Personalities.
To set the tone, Sweden’s Love is All begin with the sax-infused, guitar-frenzied workout of their stunning Make Out, Fall Out, Make Up seven-inch, showcasing three of the strongest tracks from their full-length, Nine Times That Same Song. The label’s only American act, caUSE co-MOTION!, follows with their jangly brand of herky-jerky rock ‘n’ roll, where clean, choppy guitars briskly lay four tracks to rest. Next comes Sheffield’s The Long Blondes, who wrap Orange Juice, Blondie and Spectorisms into a disco party destined for mass consumption. UK vets Comet Gain wrap up Imagine the Shapes with their torrid union of mod-punk and Northern Soul, a formula previously perfected on their grossly underrated album, Réalistes. As the compilation spins to a stop, it’s easy to walk away feeling both entertained and satisfied.